amanmeghrajani

Google Ads & Analytics Developer

Turning Insights into Impactful Campaigns that Drive Growth

Maximizing ROI with Data-Driven Google Ads & Analytics Strategies

As a Senior Digital Marketing Specialist, I harness the power of Google Ads and Google Analytics to deliver measurable growth, optimize spend, and refine user experiences. By combining in-depth keyword research, strategic bidding, and A/B testing with advanced tracking (GA4, Tag Manager) and funnel analysis, I transform raw data into actionable insights. This data-first mindset ensures every campaign is fine-tuned for maximum CTR, improved Quality Scores, and higher conversion rates—ultimately enhancing ROI and driving sustained business value.

My holistic approach involves continuous optimization, close collaboration with cross-functional teams, and Agile methodologies to adapt quickly to market changes. Whether elevating e-commerce performance, enhancing B2B lead generation, or expanding brand awareness through multi-channel strategies, I deliver marketing solutions built on a foundation of robust analytics and continuous improvement. Let’s work together to transform your advertising investment into a competitive edge.

How may I help you?

Precision-Tuned Google Ads Campaigns

I craft high-performing campaigns that leverage search, display, shopping, and video formats to connect with the right audiences at the right time. Through meticulous keyword research, negative keyword filtering, and ad copy testing, I improve targeting precision while controlling costs. By integrating automated bid strategies and leveraging audience segmentation, I continually refine campaigns to achieve target CPAs, lift CTRs, and double ROAS. The result? A sustainable, scalable pipeline of qualified leads and customer conversions.

Advanced Analytics & Data-Driven Insights

My expertise with Google Analytics (Universal Analytics, GA4) and Tag Manager enables me to capture the full customer journey and uncover meaningful patterns. I set up custom events, enhanced ecommerce tracking, and funnel analyses to pinpoint friction points and conversion bottlenecks. By turning these insights into tangible actions—such as adjusting landing pages, refining ad messaging, or reallocating budgets—I ensure that every decision is backed by data. This closed-loop approach drives continuous optimization and measurable improvements across all marketing channels.

Conversion Rate Optimization (CRO) & Testing

CRO lies at the heart of my marketing philosophy. I utilize A/B testing (with Google Optimize) and behavioral analytics (heatmaps, user recordings) to enhance landing pages, streamline user flows, and reduce bounce rates. By experimenting with headlines, CTAs, page layouts, and form fields, I unlock incremental gains that, over time, significantly boost user satisfaction and conversion volume. This iterative, evidence-based process ensures that marketing investments consistently yield high returns.

References

Nathan Trost

Senior Software Engineer - Builder Designs

“Aman’s data-driven approach in Google Ads and Analytics sharpened our targeting and increased our conversion rates. He not only improved performance metrics but also provided clear insights that informed our broader marketing strategy.”

Harish Reddy

Senior Software Engineer - EcoAtm

“By integrating Tag Manager and GA4 tracking, Aman unveiled key user behaviors that we previously missed. His A/B tests on ad copy and landing pages led to incremental gains in CTR and overall ROI—truly a game-changer.”

Kevin Bajzek

Senior Software Engineer - Kustomer

“Collaborating with Aman empowered us to refine our funnel and prioritize high-value audiences. Through smart bidding, negative keyword strategies, and ongoing optimization, he elevated the effectiveness of our campaigns and boosted our bottom line.”

Latest blog posts

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Contact

Ready to unlock actionable insights, improve your campaign efficiency, and maximize the returns on your marketing spend? Let’s connect and turn your data into a catalyst for growth.

Email: amanmwebdevfour@gmail.com

Phone: +1 773-789-0072

Google Analytics training for companies

It doesn’t matter if you’re small e-shop or huge corporate. The data that’ll help you find deficiences or find opportunities is extremely valuable. Unfortunately it’s not enough to “have” it – it’s important to know what to do with it.

That’s the reason why one training is much better than tens of hours staring into Google Analytics interface. You’ll learn how to find and leverage the data you have.

Google Analytics training for companies

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

Google Analytics training for companies

Complying with principle: „Business first, data second“ is the ultimate goal during trainings. The goal is to get as quick as possible to business valuable information that are in every Google Analytics account. Agenda and difficulty of training always depends on audience knowledge – we can discuss absolute basics or advanced attribution models too. What do I lecture the most?

  • What is Google analytics measurement based on? Who is user, session and interaction?

  • How the data is sent into Google Analytics and how to bend it to find out the most you need about your customers?

  • What traffic sources do we have and where do your highly converting customers come from?

  • How to set-up Google Analytics account, run the measurement and orient in interface?

  • How to filter only the information we need to know and how to understand the metrics we’re looking at?

  • We’ll show the use cases of how to work with UTM parameters, which help you to tag and evaluate the success of your online campaigns.

  • How to measure relevance and content business impact on your website: How do your landing pages or blogposts work?

  • How to measure impact of all your online activities and based on them how to set-up a marketing mix?

  • Where do you lose your potential customers? What are you weak sides of your website and how much money do you lose?

  • How does your buying process work and how much extra revenue you can get?

  • How to set-up enhanced e-commerce modul for e-shops, to find out which products are bestsellers and to know the full path from the first product impression on category list to refunds?

And there’s much more – it’s always possible to design the training exactly for your needs, to leverage the maximum for your business.

CONTACT ME

Google Analytics training for companies

It doesn’t matter if you’re small e-shop or huge corporate. The data that’ll help you find deficiences or find opportunities is extremely valuable. Unfortunately it’s not enough to “have” it – it’s important to know what to do with it.

That’s the reason why one training is much better than tens of hours staring into Google Analytics interface. You’ll learn how to find and leverage the data you have.

Google Analytics training for companies

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

Google Analytics training for companies

Complying with principle: „Business first, data second“ is the ultimate goal during trainings. The goal is to get as quick as possible to business valuable information that are in every Google Analytics account. Agenda and difficulty of training always depends on audience knowledge – we can discuss absolute basics or advanced attribution models too. What do I lecture the most?

  • What is Google analytics measurement based on? Who is user, session and interaction?

  • How the data is sent into Google Analytics and how to bend it to find out the most you need about your customers?

  • What traffic sources do we have and where do your highly converting customers come from?

  • How to set-up Google Analytics account, run the measurement and orient in interface?

  • How to filter only the information we need to know and how to understand the metrics we’re looking at?

  • We’ll show the use cases of how to work with UTM parameters, which help you to tag and evaluate the success of your online campaigns.

  • How to measure relevance and content business impact on your website: How do your landing pages or blogposts work?

  • How to measure impact of all your online activities and based on them how to set-up a marketing mix?

  • Where do you lose your potential customers? What are you weak sides of your website and how much money do you lose?

  • How does your buying process work and how much extra revenue you can get?

  • How to set-up enhanced e-commerce modul for e-shops, to find out which products are bestsellers and to know the full path from the first product impression on category list to refunds?

And there’s much more – it’s always possible to design the training exactly for your needs, to leverage the maximum for your business.

CONTACT ME

Google Analytics training for companies

It doesn’t matter if you’re small e-shop or huge corporate. The data that’ll help you find deficiences or find opportunities is extremely valuable. Unfortunately it’s not enough to “have” it – it’s important to know what to do with it.

That’s the reason why one training is much better than tens of hours staring into Google Analytics interface. You’ll learn how to find and leverage the data you have.

Google Analytics training for companies

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

1. What's your level

At first we'll align ourselves on the starting point - we'll find out what you already know, what are your business pillars and what do you want to learn.

Google Analytics training for companies

Complying with principle: „Business first, data second“ is the ultimate goal during trainings. The goal is to get as quick as possible to business valuable information that are in every Google Analytics account. Agenda and difficulty of training always depends on audience knowledge – we can discuss absolute basics or advanced attribution models too. What do I lecture the most?

  • What is Google analytics measurement based on? Who is user, session and interaction?

  • How the data is sent into Google Analytics and how to bend it to find out the most you need about your customers?

  • What traffic sources do we have and where do your highly converting customers come from?

  • How to set-up Google Analytics account, run the measurement and orient in interface?

  • How to filter only the information we need to know and how to understand the metrics we’re looking at?

  • We’ll show the use cases of how to work with UTM parameters, which help you to tag and evaluate the success of your online campaigns.

  • How to measure relevance and content business impact on your website: How do your landing pages or blogposts work?

  • How to measure impact of all your online activities and based on them how to set-up a marketing mix?

  • Where do you lose your potential customers? What are you weak sides of your website and how much money do you lose?

  • How does your buying process work and how much extra revenue you can get?

  • How to set-up enhanced e-commerce modul for e-shops, to find out which products are bestsellers and to know the full path from the first product impression on category list to refunds?

And there’s much more – it’s always possible to design the training exactly for your needs, to leverage the maximum for your business.

CONTACT ME